Last week, my pal Marissa at St. Martin’s Press emailed to ask if I’d boost their latest stroke of genius on Facebook to promote the In Death series: a sweepstakes in which 500 readers receive a connect-the-dot booklet, and one grand prize winner will get a booklet and a signed ARC of Connections. (Sweepstakes link: here )
I agreed, even as I mentally rolled my eyes and shielded my energy. Why? Mainly to not wilt under the inevitable chorus of readers outside the US unhappy with the rules that exclude them.
Recently, the chorus has upped the ante and there have been declarations of “Well I won’t buy your books!”
“Why do you hate readers who live in [fill in the blank]?”
“Do you know what you can do with your books?”
Nora replied “Yes, I can write them.”
And there, my friends is the crux of it all. Nora’s contract with readers is to give them the best book possible, every single time out. That’s it. She works long hours, one book at a time to achieve her end of the bargain. Yes, there may books readers don’t enjoy. But that’s a whole different conversation.
The perception of a writer with a worldwide following such as Nora’s is that one publisher handles all things. Nora has explained this is not the case several time, I’ve explained as well. I’ve added notes to contest information that it can’t be done. But the immediate reaction from readers is pretty much “Why don’t you love MEEEEEEEE?” I’m here to say she does, she upholds her end of the bargain and that’s where the story ends.
Once finished, a book goes off to her US editor. Fairly soon thereafter, it’s off to her UK editor. Each woman works for a different publisher. The covers are different, the distribution is different, the rules are different. For the rest of the world, it all depends on which international publisher has contracted to bring Nora or JD to their particular readership and when. For instance, Brazil brought out the Bride quartet with fun promotion, lots of excitement — 4 years after it came out in the US.
The last In Death to come out to a fairly wide readership was Apprentice. By my count it came out in Czechloslovakia, Poland, Hungary, France, the UK (Ireland/Australia/New Zealand/South Africa) and the US.
Each publisher promoted in the way that worked for their market. At the time, Nora’s US publisher was Putnam and their method of promotion didn’t include giveaways and contests. When she moved to St. Martin’s Press, the team there faced the challenge of rebranding, promoting and publicizing a series 43 books long, with an established reader base. They chose to build the audience with clever, creative sweepstakes.
The one thing they can’t do is offer these creative promotions to readers outside the US, including Canada more often than not. The rules, the laws, governing publishers are specific to each country, global contests are virtually impossible. In a recent conversation with Nora’s new Little Brown editor, she told me that once she’d tried to run a worldwide contest and it fell apart under all the rules. By the way, for a company like Little Brown, contests are geographic as well — a contest in Australia can’t run in South Africa.
My position is different. In a lot of ways, especially with the advent of social media, I’m the axle in the wheel of Nora. She’s one spoke, the publishers are another couple of spokes, readers are spokes. I field questions about books, complaints about print runs, issues with audio books, ebooks, any books. And I turn that information over to the appropriate editor as soon as I’m able.
Believe me, I’ve encouraged non-US publisher to consider contests because at this point in time, readers want them. They consult with their own sales & marketing departments and make their own choices.
Here’s where I empower you to reach out to the publisher in your country. I’ve included websites and the social media pages below and encourage you to speak up. Let them know you want to play, want an option to read a book a little early.
In the meantime, I’m figuring out how to have a worldwide contest through the blog. There are a lot of hoops for me as well, so be patient while I work it all out.
UK/Ireland/Australia/New Zealand/South Africa
Publisher site: https://www.littlebrown.co.uk/
Pulisher site: https://www.proszynski.pl/ Facebook: https://www.facebook.com/Proszynski
Publisher/distributor site: http://www.alpress.cz