The waiting game

When all the best things feel miles away

Thought I’d pop in for a minute to share that Kat’s a tad past her due date (10/17).  Nora waits on call with her packed bag and premade lasagna to help in any way when the Young Master arrives.  I promise to let you know all the news when I have some.

In the meantime, we’ll talk about other things worth waiting for.  On Tuesday, I shared the cover reveal video for Under Currents — Nora’s July 2019 release.   It’s gorgeous and spooky all at once.  What do you think?

Within the walls of a tasteful, perfectly kept house in North Carolina’s Blue Ridge Mountains, young Zane Bigelow feels like a prisoner of war. Strangers—and even Zane’s own aunt across the lake—see the public side of his parents, a successful surgeon and his stylish wife. Zane and his sister know the truth: There is something terribly wrong.

As his father’s violent, controlling rages—and his mother’s complicity—become more and more oppressive, Zane counts the years, months, days until he can escape. He looks out for little Britt, warning her be smart. Be careful. In fear for his very life, he plays along with the insidious lie that everything is fine, while scribbling his real thoughts in a secret journal he must carefully hide away.

When one brutal, shattering night finally reveals cracks in the façade, Zane begins to understand that some people are willing to face the truth, even when it hurts. As he grows into manhood and builds a new kind of family, he will find that while the darkness of his past may always shadow him, it will also show him what is necessary for good to triumph—and give him strength to draw on when he once again must stand up and defend himself and the ones he loves…

You can pre-order Under Currents now:
Turn the Page: http://bit.ly/2yETAxO
Amazon: https://amzn.to/2yETRAQ
Kindle: https://amzn.to/2yFyDmi
BN: http://bit.ly/2yGcmVj
NOOK: http://bit.ly/2yCXMxW
IndieBound: http://bit.ly/2yGevjV
Kobo: http://bit.ly/2yF3Nu6
iBooks: https://apple.co/2yIPG6Q

As you know, Nora and family moved their annual NYC fall trip to September to accommodate Kat’s due date.  I decided to keep the original dates and had my own adventure last week.  I’m afraid I didn’t finish my holiday shopping (code for I haven’t started) unlike some other people I could mention, but my husband and I got up to The Met, out to a NY Jets game and finished the trip with an evening at Springsteen on Broadway.  And I took photos along the way.

Fall still life.

from a walk on Fifth Avenue

On Tuesday, I spent some time in the Flatiron Building with Marissa Sangiacomo and Erica Martirano, members of Team Nora as well as the hosts of One True Pairing, a podcast about their favorite couples from all parts of pop culture.  We had a wide-ranging conversation about our favorite Nora Roberts couples, what writers owe their readers, white chocolate and how much Erica and I detest it. I think the segment airs the week of Thanksgiving, and I’ll share a link when it’s up.

My favorite building

Macmillan (St. Martin’s Press is an imprint) leaves the Flatiron Building next spring to a building further downtown,  so I take advantage of any visit to take a snap. 

And I think that’s just about all the news from this desk.  Back to waiting on the Young Master. Stay tuned!

Laura

Readers, writers and the ties that bind

Last week, my pal Marissa at St. Martin’s Press emailed to ask if I’d boost their latest stroke of genius on Facebook to promote the In Death series: a sweepstakes in which 500 readers receive a connect-the-dot booklet, and one grand prize winner will get a booklet and a signed ARC of Connections.  (Sweepstakes link: here )

I agreed, even as I mentally rolled my eyes and shielded my energy.  Why? Mainly to not wilt under the inevitable chorus of readers outside the US unhappy with the rules that exclude them.  

Recently, the chorus has upped the ante and there have been declarations of “Well I won’t buy your books!”
“Why do you hate readers who live in [fill in the blank]?”
“Do you know what you can do with your books?”
Nora replied “Yes, I can write them.”

And there, my friends is the crux of it all.  Nora’s contract with readers is to give them the best book possible, every single time out.  That’s it.  She works long hours, one book at a time to achieve her end of the bargain.  Yes, there may books readers don’t enjoy.   But that’s a whole different conversation.

The perception of a writer with a worldwide following such as Nora’s is that one publisher handles all things.  Nora has explained this is not the case several time, I’ve explained as well.  I’ve added notes to contest information that it can’t be done.  But the immediate reaction from readers is pretty much “Why don’t you love MEEEEEEEE?”   I’m here to say she does, she upholds her end of the bargain and that’s where the story ends.

Once finished, a book goes off to her US editor.  Fairly soon thereafter, it’s off to her UK editor.  Each woman works for a different publisher.  The covers are different, the distribution is different, the rules are different.  For the rest of the world, it all depends on which international publisher has contracted to bring Nora or JD to their particular readership and when.  For instance, Brazil brought out the Bride quartet with fun promotion, lots of excitement — 4 years after it came out in the US.  

The last In Death to come out to a fairly wide readership was Apprentice.  By my count it came out in Czechloslovakia, Poland, Hungary,  France, the UK (Ireland/Australia/New Zealand/South Africa) and the US.

Each publisher promoted in the way that worked for their market.  At the time, Nora’s US publisher was Putnam and their method of promotion didn’t include giveaways and contests.  When she moved to St. Martin’s Press, the team there faced the challenge of rebranding, promoting and publicizing a series 43 books long, with an established reader base.  They chose to build the audience with clever, creative sweepstakes. 

The one thing they can’t do is offer these creative promotions to readers outside the US, including Canada more often than not.  The rules, the laws, governing publishers are specific to each country, global contests are virtually impossible.  In a recent conversation with Nora’s new Little Brown editor, she told me that once she’d tried to run a worldwide contest and it fell apart under all the rules.  By the way, for a company like Little Brown, contests are geographic as well — a contest in Australia can’t run in South Africa.  

My position is different.  In a lot of ways, especially with the advent of social media, I’m the axle in the wheel of Nora.  She’s one spoke, the publishers are another couple of spokes, readers are spokes.  I field questions about books, complaints about print runs, issues with audio books, ebooks, any books.  And I turn that information over to the appropriate editor as soon as I’m able. 

Believe me, I’ve encouraged non-US publisher to consider contests because at this point in time, readers want them.  They consult with their own sales & marketing departments and make their own choices.

Here’s where I empower you to reach out to the publisher in your country. I’ve included websites and the social media pages below and encourage you to speak up.  Let them know you want to play, want an option to read a book a little early.  

In the meantime, I’m figuring out how to have a worldwide contest through the blog.  There are a lot of hoops for me as well, so be patient while I work it all out.

UK/Ireland/Australia/New Zealand/South Africa
Publisher site: https://www.littlebrown.co.uk/
Facebook: https://www.facebook.com/norarobertsjdrobb/

Poland
Pulisher site: https://www.proszynski.pl/ Facebook: https://www.facebook.com/Proszynski

France
Publisher site: https://www.jailu.com/Nos-auteurs/roberts-nora
Facebook: https://www.facebook.com/jailu.editions

Czech Republic:
Publisher/distributor site:  www.alpress.cz
Facebook: https://www.facebook.com/Nakladatelstv%C3%AD-Alpress-196639247048865/

Laura